MERSA Media Institute believes it is essential to invest in capacity building initiatives that help journalists gain new and practical skills of reporting in order to make a meaningful contribution to democratic progress in Ethiopia. In October 2018, our organization in collaboration with Amhara Mass Media Agency and the Amhara Regional State conducted a workshop focused on reporting on regional and national economies. The two-day workshop was attended by hundreds of journalists, editors and media managers in Bahir Dar. Breakout sessions with the regional broadcaster’s young social media team and radio reporters focused on incorporating new technology for news reporting and publishing in the digital and social media spheres. Media managers participated in workshops highlighting the fundamentals of social media strategy, impact measurement and analytics, as well as brand development and recognition.